Bhavana K.

PROFESSIONAL SYNOPSIS
1 Dedicated mentor of students with around 3.5 years of teaching experience in both undergraduate and post graduate courses.

2 Comfortable and experienced in teaching subjects like, Operations Research, Statistics, Business Mathematics , Marketing Management, Services Marketing, Business Marketing, Sales Management, Advertising and Brand Management, Retailing in MBA.
4 A charismatic professional with over 3 years of rich experience in Business Development, Market Research and Key Account Management in the IT Industry
5 MBA graduate with a degree in Civil engineering and an aptitude for quantitative and analytical problem solving.
6 Astute communicator with a passion for learning and research.
Freelance worker with a strong database of industry contacts
7 Demonstrated capabilities in analyzing and interpreting market and business related information using quantitative and statistical techniques and tools with rich experience in handling business development and in depth market research for India, USA, UK, France, Germany & the UAE.
8 Excellent written and verbal communication & interpersonal skills with proven expertise in delivering presentations and product demonstrations.
9 Strong analytical, problem solving & organizational abilities and an aptitude for presenting information in a clear and concise manner.
10 Strategic thinker with a willingness to learn and capability to collaborate with cross functional teams.


CORE COMPETENCIES
Academic:

Academic:
Teaching:
• Delivered lectures in subjects like Operations Research, Managerial Communication, Production & Operations Management, Marketing Management, International Business. Research Methodology, Advertising & Brand Management, Industrial Marketing, Services Marketing, MIS etc.
• Developed and discussed case studies on various topics related to general management and marketing.
• Proficient in teaching through ICT enabled teaching techniques and conversant with developing and delivering power point presentations.
• Developed and delivered around 55 power point lectures and 29 case studies to post graduate students ranging across various current and relevant business topics.
• Confident about latest trends and in- topics in both business and education.

Academic Support:
• Coordinated and arranged training workshops for both undergraduate and post graduate students.
• Placement Coordinator for the department.
• Developed placement training modules for post graduate students forgetting them corporate ready.
• Responsible for attendance , internal marks and overall academic performance of students as class teacher for undergraduate students.
• Mentor for post graduate students and dissertation guide for both undergraduate and post graduate courses.
• Organised Inter departmental arts and sport meet, national seminar and various FDP’s
• Anchored both academic and non academic programs undertaken by the college.
• Developed department brochure and content for college website.

Corporate

Market Research:
• Recommend, design, develop and implement Market research methodologies to assess the markets for GIS and ERP based products.
• Design questionnaire surveys and process, analyse and interpret survey data using statistical tools.
• Conduct competitive analysis to identify key differentiators and make actionable recommendations.
• Mentor and educate team on research methodologies and data management and analysis.

Business Development
• Assimilate information from the market, identify new streams of revenue and develop market intelligence for lead generation.
• Derive Market segmentation and penetration strategies and develop marketing plans.
• Identify key players in the markets and create product presentations to target various customer groups.
• Develop marketing communication and product promotional material like brochures and pamphlets as well as marketing e-mails.

Advertising & Promotional Campaigns
• Coordinate and deliver product promotional campaigns, marketing communication both internal and external and client interactions.
• Conduct product demos and corporate presentations as part of sales efforts.
• Attend Public Relations events, exhibitions and manage media relations.
• Synergise with clients, third parties and suppliers in building long lasting and mutually beneficial relationships.

Market surveys
• Design quantitative and qualitative surveys and examine them prior to commencing field execution.
• Selection, evaluation and detailed study of samples and determining suitable sampling techniques.
• Verify process and tabulate market and survey information for detailed analysis.
• Analyse and verify survey data for reliability and validate the same.

Statistical Data Analysis
• Trend Analysis
• Probability Theory
• Hypothesis Testing
• Data Modelling
• Forecasting


ORGANISATIONAL EXPERIENCE


August 2011- Present – Lecturer,Administrative Management College, Bangalore

An institution under the Paramahamsa Trust, the college has been churning out both graduates in Management and Commerce amongst other prestigious courses.

Responsibilities

• Provide classroom teaching in subjects like Operations, Research, Production & Operations Management, Marketing Management, International Business. Research Methodology, Advertising & Brand Management, Industrial Marketing, Services Marketing, MIS.
• Coordinate and arrange regular guest lectures for students by mobilising corporate contacts.
• Placement Coordinator for the department and also responsible for providing placement related soft skills training to students.
• Facilitate students to be proficient with corporate practices by introducing them to industry realities by way of business discussions and case study analysis.
• Mentor students and offer them counselling support for facing academic and personal pressures.

Achievements:

• Published a paper “IMPACT OF SOCIAL MEDIA ENDORSEMENT ON FASHION BRANDS” in Volume: 4, Issue: 5, May 2015 with JISRAF Impact Factor 2.972, Index Copernicus Value 5.16 & International Scientific Indexing Value: 2.286.
• Successfully guided around 15 dissertations across post graduate and graduate courses.
• Presented paper on Rural Marketing at Sambharam College of Management.
• Participated in FDP on Management Education 2015 conducted by AIIMS.
• Completed certificate course in NAAC accreditation and best practices in education.
• Participated and organised National seminar on “ Empowering Rural India – Issues, Challenges and Perspectives”
• Participated in FDP on “Pedagogy in Management Curriculum” By Professor Rajeev Gowda, IIM- B.

June 2008 – July 2011- Freelance Writer and Market Research Professional

• Blogging and Creative Writing on various topics related to business, marketing.
• Reviewing competitor websites and developing recommendations for clients.
• Developing research reports.
• Reviewing research reports to make recommendations.
• Build database for industry contacts with respect to social networking portals like linkedin and Facebook.

Since June 2004- March 2005 with Infotech Enterprises Pvt. Ltd., Hyderabad as Market Research Executive

Infotech Enterprises Ltd is a key player in providing GIS,GPS and Engineering services.

Key Responsibilities & Achievements:
Market Research
Data Analysis
Demand Forecasting
Client Presentations
Customer evaluation questionnaire ??Corporate Communication & Pre-Sales activities
Business Development