What is the importance of marketing strategy?

Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most startups are tight on resources and often want to get straight to selling. Although an understandably standard action, it can waste significant amounts of time and money.

Most sales staff face the burdens of bringing in leads and converting them. However, having the right tools and support can significantly increase their chances of closing a deal. As important as a sales team is to an organization, a well-versed marketing expert can effectively impact a business in several ways.

Although marketing may not close deals directly, when done right, it is the most powerful tool a brand can use to present its image and engage with consumers. This leads to supporting the sales team by bringing in qualified leads and helping close deals.