This Course is for Fresher who wants to make carrier in online marketing.

The Course include below mentions topics in details.

1. SEO (On-page & Off-page).

2. SMO & Facebook Ad Promotion (Facebook campaign to generate high volume traffic and quality leads).

3. PPC ( Campaign Setup, Test and Optimisation).

4. Content Analysis.

5. SEO Tools (Ahref, Cognitive Seo, Keyword Planner, Google Analytics, Webmaster tool

6. Google Ads and Google Analytics Certification assistance.

 

The Detailed SEO Topics are:

On-site SEO:

1. Keyword Research and Analysis
2. Meta Keywords
3. Meta Description
4. User Interface(UI)
5. User Experience(UX)
6. Sitemap ( Including Video Sitemap)
7. 301/404 Redirection
8. Webmaster Tools or Robots.txt
9. Google Analytics
10. Keyword Placement (Keyword Prominence)
11. Keyword Density
12. LSI Keywords in Content
13. LSI Keywords in Title and Description Tags
14. Keywords in Title Tag
15. Keyword in H2, H3 Tags
16. Page Loading Speed via HTML
17. Duplicate Content Control ( by Rel=Canonical)
18. URL Optimization
19. Image Optimization
20. Heading Tags
21. Hybrid Content Creation
22. Grammar and Spelling
23. Content Length
24. Outbound Link Quality
25. Number of Outbound Links
26. Quality of Internal Links Pointing to Page
27. Broken Links Check
28. Affiliate Links
29. HTML errors/W3C validation
30. URL Length control
31. URL String
32. Site Architecture
33. Site Updates
34. Control of Duplicate Meta Information On-Site
35. Bounce Rate Control
36. Mobile Optimized
37. And so on

Off-page SEO: 

1. Off-page white/gray hat SEO
2. Link Building
3. Inbound Marketing
4. Content Marketing
5. Social Media Optimization
6. Social Media Marketing
7. Social Media Management
8. Social Media Operations
9. PPC Marketing
10. RSS Subscriber promotion
11. Penguin Penalty Check
12. Competitors Link Profile Analysis
13. Competitors Linking
14. Diversity of Link Types Checking
15. Backlink Age Checking
16. Link Profile Management
17. â??Poisonâ?? Anchor Text control
18. Google Sandbox Awareness
19. Link Selling Awareness
20. Google Dance Awareness
21. Negative SEO Awareness/Disavow Tool usage
22. Natural Link Profile Checking
23. Links from 301
24. Schema Microformating
25. DMOZ Listing
26. Branding or Authority Building
27. Site Directory Submission
28. Social Bookmarking
29. Article Directory Submission
30. Blog Commenting
31. Guest Blogging
32. Forum Posting
33. Slide Sharing
34. Q&A Marketing
35. Video Marketing
36. Podcast Marketing
37. Press Release
38. Mobile Marketing
39. Web 2.0 Marketing
40. And PBN Marketing.