SEO is basically affects the visibility of a web page or website in a web search engine. It is an organic (non-paid) search engine results. SEO helps to improve rankings, drive traffic, and increase awareness in search engines. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO makes us enable to know the how much users are coming on our website. it also considers that which keyword is being used more by the search engine visitor.