Garima K.

I am writing to express my interest in the part-time Marketing Trainer or Consultant position at your esteemed institute, as advertised. With a robust background in digital media and marketing strategy, coupled with hands-on experience in leading marketing initiatives for renowned brands, I am confident in my ability to contribute effectively to your institute's educational programs.

In my current role as a Performance Media Lead at H&M, I have honed my skills in collaborating with cross-functional teams to devise and execute regional communications plans. My experience includes developing and implementing daily/weekly customer communications plans for various channels, ensuring a seamless integration of segmentation and content mix. Additionally, I have successfully managed global marketing campaigns, aligning them with local deviations, and coordinated media plans with agencies and production hubs.

During my tenure as an Assistant Manager Marketing at Royal Enfield, I spearheaded the growth marketing for the D2C and E-Commerce business, managing substantial marketing budgets across diverse platforms. My achievements include delivering significant growth in ROAS, implementing successful marketing campaigns on Google, Facebook, and Programmatic, and leading the launch of RE Gears and Apparel on major e-commerce platforms.

As a seasoned professional, I bring a wealth of experience in media planning, strategy development, and campaign execution. My analytical skills, honed through roles at Publicis Media and GroupM, have equipped me to generate valuable insights, optimize performance, and present findings through comprehensive reports. I am proficient in utilizing various marketing tools, including Google AdWords, DV360, Facebook Meta Suite, Power BI, Salesforce, and others, to drive results and achieve business objectives.

I am excited about the opportunity to share my knowledge and experience with the next generation of marketing professionals at your institute. My hands-on experience and proficiency in diverse marketing tools make me well-suited to contribute to your institute's commitment to delivering high-quality education in the field of marketing.