This course will enable student to understand major areas of
digital marketing, formulate plan to promote certain corporates,
product, services or cause and implement the plan in action.

Course covers

Five P's of Marketing

Consumer behaviour in Digital World

Creating Brand & Managing Reputation in Digital landscape.

Search Engine Optimization

On-page & Off-page Optimization
Search Ad Campaign setting
Display Advertising
Interesting display ad features
Types of Display Marketing Ads
Retargeting & Dynamic Retargeting
Display Ad Campaign set up
Web Analytics

Google Analytics
Interpreting the data in Google Analytics
Other Digital Insight
Search Marketing

Organic & Paid
Search Results
Google AdWords
Keyword Research and Analysis
SEM Campaign evaluation
Mobile Marketing

Different types
Marketing Mobile Apps
Mobile App Monetisation
Social Media & Content Marketing
Important Social Media Channels
Creating a perfect Social Media Strategy
Email Marketing

Effective email Subject & content
Customer Acquisition
A/B testing
Email Marketing Automation
Content Creation & Content marketing

Social Media Storytelling strategy
Measuring Social Media Campaign
Social Ad Campaign execution
Digital Marketing tools
Case Studies
Common interview Questions

Contact me to join this program, class will be on Sundays.

Tuition fee will be Rs 5000 for the program.

Offline and online.

** All marketing operations that take place on the internet are referred to as digital marketing, often known as online marketing. To engage with present and potential customers, businesses use digital channels such as search engines, social media, email, and other websites. Communication via text or multimedia is also included.