Google AdWords is the trending job market in India and abroad. As a certified Google AdWords analyst you can work in an MNC, manage your own clients, work online or start your own business. Top MNC's like accenture, genpact , google are always looking for PPC Analyst. This course will help you to become a certified Google AdWords Analyst which will help you to chose the right and bright career ahead. As digital marketing is a huge subject, Google AdWOrs is a part of it.

Introduction to Digital Marketing

Difference between organic & paid marketing

Introduction to Google AdWords

What is Google AdWords
Features of Google AdWords
How AdWords Works, Ad Auction
Search & Display Network Introduction

Account Setup

Account signup
Billing setup

Campaign Overview

Campaign setup
Location & language settings
Budget
Networks

Bidding Strategies

Target search page location
Target CPA
Target ROAS
Target outranking share
Maximize clicks
Maximize conversions
Enhanced CPC

Ad Extensions

Sitelink extension
Call extension
Call out extension
Message extension
Call extension
Structured snippets extension
Review extension
App extension
Location extension

Campaign start date/end date

Ad Scheduling

Ad delivery: Ad rotation

Ad Group Setup

Keywords

Keyword match type

Broad
Phrase
Exact
Broad match modifier
Negative Keywords

Creating your 1st Ad

Headline 1/2
Description
Path
Final URL

Max CPC

Important Metrics

Ad Rank
Quality Score
CTR
Landing Page Quality
Ad Relevancy
Search Terms
Auction Insights
Dimensions Report
Audiences

Conversion Tracking

Conversion tracking setup
Types of conversion tracking
Cost/Conversion
Conversion Rate

Segments

Columns

Filter

Call Only Campaign

Introduction to call only campaigns
Setting up call only campaign

Search Campaign Optimization- Secret techniques to optimize search campaigns in order to improve its performance and derive more conversions @ less cost

Display Campaigns

Setting Up display campaign

Campaign settings

Ad Group Setup

Contextual Targeting