Here's a detailed outline for your 1-hour free demo class on SEO (Search Engine Optimization) and SMO (Social Media Optimization):
Introduction (5 minutes):
- Welcome participants and introduce yourself.
- Briefly outline the agenda for the demo class.
Part 1: SEO Basics (15 minutes):
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What is SEO? (5 minutes):
- Definition and importance in digital marketing.
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Key Components of SEO (5 minutes):
- On-Page and Off-Page SEO.
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Brief Overview of Keyword Research (5 minutes):
- Types of keywords and their significance.
Part 2: On-Page SEO (20 minutes):
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Optimizing Title Tags and Meta Descriptions (8 minutes):
- Importance and best practices.
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Header Tags and URL Structure (7 minutes):
- Structuring content for SEO.
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Keyword Placement in Content (5 minutes):
- Effective strategies for incorporating keywords.
Part 3: SMO - Social Media Optimization (15 minutes):
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Introduction to SMO (5 minutes):
- Definition and role in digital marketing.
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Leveraging Social Media for SEO (7 minutes):
- The synergy between social media and search engine rankings.
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Effective Social Media Practices (3 minutes):
- Quick tips for optimizing social media profiles.
Interactive Session (10 minutes):
- Open the floor for questions and encourage participant interaction.
- Discuss any specific topics participants are interested in.
Q&A and Next Steps (10 minutes):
- Address participant questions.
- Provide information about upcoming courses, resources, and how to enroll.
Conclusion and Thank You (5 minutes):
- Summarize key takeaways.
- Express gratitude for participants' time and interest.