Since I have worked in the sales and marketing vertical for a period of 14 years , with great mentors from various industries like healthcare, healthtech, FMCG, life science, Agrobiotech etc, I have a fair bit of understanding if the products and their positioning in the market.

Be it any product, it will have to sell. How do we do that, what is the skill needed, how to approach a customer and some refernces and case studies.

If these basics are claer, no matter which market you are in, you will be able to sell and market very easily.

Many textbooks will not be able to gv you such fisrt hand details, about the real time experience.

Lesson plan:

Marketic Basics: 2 hrs

Sales Basics: 2 hrs

Business communication: 3 hrs

Retail market: 2 hrs

Soft skills basics and Q/A : 1hr

this is the basic frame work of the course. I will share some important references to be followed even after the classes.