Here's a condensed outline for a 5-hour online SEO training course:
Session 1: Fundamentals and Keyword Research (1 hour)
-
Introduction to SEO (15 minutes):
- Definition and significance in digital marketing
-
Evolution of Search Engines (15 minutes):
- Overview of major search engines
-
Keyword Research Techniques (30 minutes):
- Types of keywords and effective research tools
Session 2: On-Page SEO (1 hour)
-
Optimizing Title Tags and Meta Descriptions (20 minutes):
- Importance and best practices
-
Header Tags and URL Structure (20 minutes):
- Structuring content for SEO
-
Effective Keyword Placement (20 minutes):
- Integrating keywords naturally into content
Break (30 minutes)
Session 3: Off-Page SEO and Analytics Basics (1 hour)
-
Link Building Strategies (30 minutes):
- Types of backlinks and ethical link-building
-
Introduction to Google Analytics (30 minutes):
- Basics of setting up GA and key metrics for SEO
Session 4: Local SEO and Q&A (1 hour)
-
Optimizing Google My Business (30 minutes):
- Importance and optimization tips
-
Local Citations and NAP Consistency (20 minutes):
- Building local authority
-
Q&A and Discussion (10 minutes):
- Addressing participant questions and concerns
Conclusion and Next Steps (30 minutes)
-
Recap and Key Takeaways (15 minutes):
- Summarizing crucial points covered during the training
-
Next Steps and Resources (15 minutes):
- Guidance on further learning and resources for ongoing education
This condensed 5-hour SEO training course aims to cover fundamental and practical aspects, providing participants with a solid foundation for implementing effective SEO strategies.