/> 
IdentityHello! I'm Shiva Ramakrishnan P B, a dedicated and creative UI/UX designer with a passion for crafting digital experiences that leave a lasting impression. With a strong foundation in user-centered design principles and a keen eye for aesthetics, I have honed my skills to transform complex ideas into intuitive, visually appealing, and highly functional interfaces.
My areas of specialization encompass User Research, Design Strategy, Behavioural Science, User Psychology, User Persona Development, Journey Mapping, Affinity Diagramming, Information Architecture, and adherence to WCAG 2.1 accessibility standards.
Key Expertise:
User-Centered Design: My approach revolves around understanding user behaviors, needs, and pain points. I leverage this knowledge to create designs that resonate with and cater to the end-users, resulting in improved engagement and satisfaction.
Interactive Prototyping: I specialize in creating interactive prototypes to provide stakeholders with a tangible vision of the final product. This helps in early feedback collection and efficient design iterations.
Visual Design: My love for aesthetics shines through in my work. I excel in crafting visually stunning designs that maintain brand consistency while ensuring an exceptional user experience.
Wireframing and Information Architecture: I meticulously plan the structure and layout of digital products, ensuring that they are intuitive and easy to navigate.
Responsive Design: With a mobile-first mindset, I ensure that the designs I create are responsive across various devices and screen sizes, guaranteeing a seamless experience for all users.
Usability Testing: I conduct thorough usability testing to identify areas for improvement and fine-tune designs to meet user expectations.
