1. INTRODUCTION TO DIGITAL MARKETING

• Digital Marketing in todayâ??s world
• Fundamentals of a digital marketing
• Utilizing different digital mediums
• Various types of social media platforms
• Importance of search rankings
• Planning as per our marketing objectives
• Importance of web analytics

 2. CREATING A WEBSITE WITH WORDPRESS

3. INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO)

• Need and Use of Search Engine Optimization
• Generate Traffic to your post or page
• SEO aspects while website design & development
• Internet and Protocols
• Essentials of good website designing
• Major search engines and directories
• SEO Factors
• [Updated] Search Engine Algorithms

4. ON PAGE OPTIMIZATION

• Keyword research and Competition analysis
• Anchor text optimization
• Meta Tags Optimization
• Header Tag Optimization
• Landing Page Optimization
• Usage of Alt Tags
• Image Optimization
• URL Manipulation for Keywords
• Robots.txt optimization
• Sitemap Creation and Submissions
• Canonical Tag Implementation
• RSS Feed Creation
• InBound Links
• Keyword Density
• Webpage Content

5. OFF PAGE OPTIMIZATION or LINK BUILDING

• Submission to search engines
• Directory Submissions
• Reciprocal Link Building
• Link building through blog comments
• Forums Posting
• News and Press Release
• Press Releases Submissions
• Classifieds Building
• Article Submission
• Free Backlink Creation
• Forums and social media optimization
• Content Writing and Copywriting
• HTML, Logo and its Importance
• Usage of alt Tags
• RSS Feeds Submissions
• Coding Standards
• Video Optimization

6. SEO TOOLS

• Google webmaster tool
• Google keyword tool
• Keywords position checker
• Domain age tools
• Keywords density checker
• Domain authority checker
• Page rank checker
• Broken link checker
• Site speed test

6. SEO REPORTING

• SEO Report Generation
• Comparision, Tracking and Reporting
• Excel Reporting

7. INTRODUCTION TO PAY PER CLICK MANAGEMENT

• What is Pay Per Click (PPC)?
• Online vs Offline Marketing
• How does PPC work?
• Google AdWords
• Importance & Benefits of PPC
• Basic of PPC
• Yahoo Search Marketing

8. RESEARCH AND BID MANAGEMENT

• Keyword Research
• Importance of targeted keywords
• Keywords search volume
• What is bidding?
• How to increase position on search?
• Importance of bidding techniques
• Difference in SEO & PPC keywords
• Selecting targeted / related keywords
• Categorizing keywords in Ad Groups (SKAG)
• Bid Management
• Competitive Analysis for bidding
• Researching for PPC keywords
• Analyzing competition keywords
• PPC keywords tools and resources
• Effect of Quality Score on bidding?
• User Defined bids and Automatic Bids

9. SETTING UP CAMPAIGNS

• Google Adwords Account Structure
• Language Targeting
• Budget Management
• Using Multiple Account
• PPC Campaign Structure
• Device Targeting
• ROI Management
• Using My Client Center (MCC)
• Location Targeting
• Campaign Management
• Conversion Tracking

10. CREATING ADS

• Create Effective Ads
• Example of Effective ads
• Ad Group Monitoring
• Google Adwords Editor
• Measurement of Title, Description, URL
• Features of ads
• Google Adwords Tool
• Ad copy testing
• Ad Group Creation

11. PPC REPORTING

• Campaign Performance Reports
• Keywords Performance Reports
• Ad group Performance Reports
• Ads Performance Reports
• Day Parts Reports
• Traffic Reports

12. INTRODUCTION TO WEB ANALYTICS

• Introduction to Google Analytics
• Installing the Google Analytics Tracking Code
• Working with Report Data

13. INTERPRETING REPORTS

• Pageviews, Visits, and Visitors
• Traffic Sources
• Content Reports
• Time Metrics
• Conversion Reports
• E-commerce Reports

14. REPORTING FUNDAMENTALS

• Account Administration
• Campaign Tracking and AdWords Integration
• Goals in Google Analytics
• Filters in Google Analytics
• Cookies and Google Analytics
• Analyze data by audience
• Analyze data with custom reports
• E-commerce Tracking
• Domains and Subdomains

15. IN-DEPTH ANALYSIS

• Internal Site Search
• Event Tracking and Virtual Pageviews
• Additional Customizations in Analytics account

16. GOOGLE TAG MANAGER

• Introduction to tag manager
• Account structure of tag manager
• Advantages and Disadvantages
• Adding tags to your website
• Managing tracking codes through tag manager

17. INTRODUCTION TO MOBILE MARKETING

• Need for mobile marketing
• General stats
• Device analysis
• Mobile marketing trends
• Mobile usage stats
• Mobile marketing benefits
• Case studies

18. TYPES OF MOBILE ADS

• App based ads
• In game marketing
• QR codes
• Location based ads
• Mobile search ads
• SMS marketing
• Push notifications

19. MOBILE AND PAID ADS

• Adwords keywords research
• Ads on mobile device
• Landing page optimization
• Mobile strategies
• Call to action optimization
• Social media on mobile device
• SEO on mobile device
• Play store optimization

20. MOBILE SITES

• Responsive sites
• Mobile optimized sites

21. INTRODUCTION TO SOCIAL MEDIA MARKETING

• Introduction to social media
• Features of social media
• Organic and inorganic growth of your brand
• Social media and traditional marketing
• Platforms of social media

22. FACEBOOK MARKETING

• Facebook features
• Usage guidelines
• Facebook business page
• Facebook groups
• Facebook for your business or brand
• Getting likes on Facebook page
• Facebook organic growth
• Paid promotion or boost post
• Facebook Insights
• Monetization aspect of Facebook influencers
• Fraudulent practices awareness

23. YOUTUBE PROMOTIONS

• Introduction, history of formation
• Creating video channel on YouTube
• Increase views on YouTube
• Tags / description for videos
• Creater studio / video manager
• Types of ads on YouTube
• [Updated] New Rules for enabling facebook monetization
• Monetization of your video

24. TWITTER PROMOTIONS

• Basics of twitter
• Username, display name
• Follow, tweet, retweet, reply
• Twitter rankings algorithm
• Twitter paid advertising
• URL Shorteners
• Corporate usage of twitter
• Twitter lists

25. LINKEDIN MARKETING

• Introduction and Importance of LinkedIn for B2B
• Guidelines for an effective profile
• Publishing articles on your account
• Testimonials
• Recommendations
• Increasing connections
• Paid advertising on LinkedIn
• Job search from LinkedIn
• Chat function
• LinkedIn for relevant business contacts

26. INSTAGRAM PROMOTIONS

• Usage guidelines (post, comment, tag, like)
• Instagram engagement for business
• Use Instagram to increase followers
• Competition review tactics in Instagram
• Instagram influencers benefits
• Tags for likes
• Promote post
• Instagram for your organic website reach

27. INTRODUCTION TO EMAIL MARKETING

• Business objectives for email marketing
• Types of email marketing

28. EMAIL DEVELOPMENT

• Subject Lines
• Email Body
• CTA and Landing Pages
• Email Marketing Softwareâ??s
• Mailing list
• List Building & List
• Management
• Landing Pages

29. PERFORMANCE AND REPORTING

• Open rates
• Click through rate
• A/B testing

30. EMAIL GUIDELINES

• Creating effective email content
• Text vs image emails