Mass media is a part of our life-
- In many middle class households across the country people wake up to put on the radio switch on the TV look for the morning newspaper.
- The younger generation of the same household may first glance at their mobile phones to check missed calls.
- Plumbers, electricians carpenters and other service providers in urban centers have a mobile phone where they can be easily connected.
- Indians abroad keep regular touch with friend and families back home over the internet and telephones.