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Lesson Posted 1 day ago Learn Search Engine Optimization (SEO) Training
SEO Basics: A Beginner's Guide
Deepa R.
This is Deepa, I'm working as a Digital marketing manager with overall 11+ years of successful career...
1. What is SEO?
SEO stands for Search Engine Optimization. It refers to the process of enhancing your website to improve its rankings on search engines like Google, Bing, and Yahoo.
2. How Search Engines Work
Search engines like Google use bots or crawlers to scan and index websites. The search engine uses complex algorithms to determine which websites should appear at the top of search results based on relevancy, authority, and other factors.
Search engines use over 200 ranking factors to determine which websites appear in search results. Some of the most important ones include:
www.example.com/seo-tips
b. Off-Page SEO
c. Technical SEO
Keyword research is the process of discovering what terms your target audience is searching for. It helps you optimize your content for the right audience.
Tools for Keyword Research:
Keyword Types:
How to Use Keywords:
Google prioritizes high-quality content. Here’s how to ensure your content is optimized:
Types of Content:
Link building is the process of acquiring links from other websites. Google views backlinks as votes of confidence, so the more quality backlinks you have, the more credible your site appears.
How to Build Backlinks:
Types of Backlinks:
7. SEO Metrics and Analytics
To monitor your SEO efforts, you need to track key metrics.
Important SEO Metrics:
Tools for Tracking:
8. Local SEO
If you have a physical business or serve a specific geographical area, Local SEO is crucial.
Key Components of Local SEO:
9. Staying Up-to-Date with SEO
SEO is constantly evolving due to changes in search engine algorithms and user behavior. Stay current by following reputable SEO blogs, attending webinars, and experimenting with new strategies.
Conclusion
SEO is a long-term strategy that can dramatically increase your website’s visibility and drive organic traffic. Focus on creating high-quality content, building authoritative backlinks, and ensuring your site is technically sound. With consistent effort, your site will rank higher on search engines and attract more visitors.
Homework: Start by performing keyword research for your website and optimize one page for a primary keyword.
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