GOOGLE PPC TRAINING COURSE
1.Google Adwords PPC
- Google Ads Account Setup
- Creating Google Ads Account
- Google Ads Dash Board
- Billing in Google Ads
- Bidding Strategies
- CPC, ECPM, CPL & CPA
- Shared Library
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2. Ad Server Display
- Adnetworks
- Publishers
- Advertisers
- Ad Inventory
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3. Video Ads
- Video Discovery Ads
- Bumper Ads â?? 6 Sec Ads
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4. Creating your first campaign
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- Creating First Campaign
- Understanding purpose of Campaign
- Account Limits in Google Ads
- Location and Language Settings
- Networks and Devices
- Bidding and Budget
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation, frequency capping
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5. Adgroups and Keywords
- Demographic bidding (Display Only)
- Ad groups and Keywords
- Keywords Targeting
- Quality Score and Its Importance
- Keyword Types (Broad, Phrase, Exact and Negative)
- Placement Targeting
- Topics & Interest based Targeting
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6. Bidding Strategies
- Cost per Click (CPC) strategy
- Cost per Mile/thousand Impressions (CPM) Strategy
- Cost per Acquisitions(CPA) Startegy
- Cost per View (CPV) Strategy
- Return on Ads Spend(ROAS) Strategy
- Target Outranking Share Strategy
- Target Search Page Location Strategy
- Enhanced cost-per-click (ECPC) Strategy
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7. Ads Format & Types
- Text Ads
- Responsive Image Ads
- Video Ads (Skippable & Non-Skippable)
- Dynamic Search Ads
- Dynamic Ads
- Gmail Ads
- Lightbox Ads
- General Purpose Ads
8. Tagging Methods
- Remarketing
- Affinity Audience Targeting
- In-market Audience Targeting
- Gmail Users Targeting
- Location Based Targeting
- Contextual Targeting  Â
9. Conversions